If you have a LOT of clients or customers, it can be expensive to reward them all. Use a system that gets you the most bang for your buck by singling out those customers who are the most valuable to you (i.e., they spend the most money or are your “A” customers). Our rewards system already tracks which of our customers spend the most money, so this particular year, we went through the list and took the top 100 customers and sent them a tin full of homemade peanut brittle along with a nice handwritten thank-you card. But we don’t send them at Christmas. We pick an unusual, wacky, fun holiday and celebrate with them on that day.
It was unexpected. It was thoughtful. And – most importantly - no one else did it! That’s what made it such a WOW moment for them. Some of the top 100 showed their appreciation by sending us cards and emails thanking us. And a lot of customers came back and thanked us in person (which we preferred)!
In fact, since we sent the gift during a slow business period, during the next few months, which are usually our slow time, picked up.
See? It pays to be generous and surprise your most profitable customers.
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