Along those lines, make sure all your marketing materials are all about your customer, not about you. Benefit-oriented copy, in which you’re telling your prospects what’s in it for them if they use your products or services, is always the most effective. Yes, you need to share your credentials and qualifications, but always do that in terms of how it makes what you’re selling more valuable to your customers.
Ask yourself how you can make their life better and what convenience you offer them?
Smart Small business owners understand the importance of putting their small business marketing on auto-pilot, because after all time is money.
No comments:
Post a Comment