When Is a Card Not a Card?
The answer to this question is that a card is not a card when it’s a mug, a clock, a mouse pad, a coin, or anything else.
And, to be even clearer, we’re talking about your business card. If you’re giving your customers an item at Christmas or whenever, make sure your business card imprint, with all your contact info, is included. And also try to make that item something that either sits on their desk or that they use daily. That means they will continually see your business name whenever they use it, creating nonstop subliminal marketing for you on a year-round basis, as well as building a referral culture!
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